This is our new identity, an emblem of our purpose: Breakthroughs that change patients’ lives
After more than 170 years, Pfizer has arrived at a new era. With a new CEO and more focused business model, the legacy company has evolved into a science and innovation powerhouse with a new narrative and purpose: Breakthroughs that change patients' lives. To mark this evolution, Pfizer asked Team to create a new logo and visual identity for the storied brand. These major transformations came at perhaps the most consequential moment in the company’s history — at the height of the COVID-19 pandemic, while the company was working tirelessly on the development of its breakthrough vaccine.
Project Team: Creative Direction: John Clark, Amy Globus Creative Production: Samantha Kassay Art Direction and Design: Sabri Akin, Nicole Wang, Aida ElBaradei, Mark Wolfe, Jiayue Li, Ioan Butiu, Siavash Khasha, Jeremy Mickel, Aleksander Hamid, Shannon Jager, Edan Esinly 3D and Motion Graphics: Bruno Canales, Luke Guyer, Nil Serraima, Albert Sanjuán, Eric Langlay, Mark Parsons Sound Design: Jay Pellizzi Writing: Stewart Stone, Hunter Braithwaite